Duorix Biotechnology
Product and task
Duorix is a software development company for healthcare institutions.
Its goal is to stand out from other companies in the sector by avoiding standard medical symbols while maintaining a serious and understated look.
Its goal is to stand out from other companies in the sector by avoiding standard medical symbols while maintaining a serious and understated look.
Logotype
Concept
Desing
Design System
The design system allowed the brand to maintain the integrity and recognizability of the identity, ensuring scalability across all media and formats. Clear typography, a well-thought-out color palette, and a set of UI components made the product cohesive across all touchpoints.
Stages of work
Step-by-step transformation of an idea into a finished result
Together with the Duorix team, we define the brand’s strategic goals and values, shaping its positioning within the medical technology market. We analyze key industry challenges — overloaded interfaces, lack of trust in digital tools, and visual uniformity — to build a foundation for a clear, reliable, and modern design.
We develop visual directions that convey technology, precision, and human care. The concepts focus on presenting Duorix as a company that simplifies complexity, enhances safety, and communicates professionalism without relying on medical clichés.
In collaboration with the client, we refine details, eliminate visual noise, and ensure clarity and trust in every design element. The final identity reflects reliability, transparency, and Duorix’s forward-thinking approach to medical software.
We prepare a complete brand guide, interface system, and media assets. During the launch phase, we oversee implementation to ensure the Duorix visual ecosystem remains cohesive and strengthens its position as a trusted innovator in healthcare software.
Briefing and analysis
Preparation and concepts
Edits and final version
Transfer and launch
1
3
4
2
Logotype
More screens
Moodboard
Color
Ice Blue
White
C12222
FFFFFF
Aboreto – an emphasis on elegance and character
Classic style in every letter. Conciseness lends confidence to the text.
Typography
Regular
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Desing
Concept
Logotype
Desing
Concept
Logotype