Step-by-step transformation of an idea into a finished result
Together with the restaurant team, we define the project goals, study the audience, and capture the atmosphere of the place. We identify the key values the design should convey — tradition, taste, and the Italian character of Monique.
We develop visual directions based on brand analysis and references. Several identity concepts are created to reflect the history and aesthetics of classic Italian cuisine.
In collaboration with the client, we refine details, polish visual elements, and finalize the communication style. The final brand identity maintains a balance between timeless elegance and modern expression.
We prepare the brand guideline and all necessary assets for implementation. Support is provided during the launch to ensure the Monique visual system looks cohesive and expressive across all touchpoints.