Velaro Custom automotive design

Product and task

Velaro is a European automotive atelier specializing in bespoke tuning for high-end vehicles. We craft identities through engineering precision, refined materials, and expressive design. Every car becomes a dialogue between speed, aesthetics, and personality.

Logotype

Concept

Desing

Design System

Screens

The design system allowed the brand to maintain the integrity and recognizability of the identity, ensuring scalability across all media and formats. Clear typography, a well-thought-out color palette, and a set of UI components made the product cohesive across all touchpoints.

Stages of work

Step-by-step transformation of an idea into a finished result

Together with the Velaro team, we define the vision, goals, and positioning of the brand in the premium automotive market. We study the audience, competitive landscape, and the emotional core that drives the brand — precision, speed, and individuality.

We explore visual styles that reflect engineering excellence and refined aesthetics. Several design concepts are developed to express Velaro’s character — a fusion of performance, craftsmanship, and innovation.

Through collaboration with the client, we fine-tune the chosen direction, perfect details, and ensure the brand communicates confidence and technical mastery. The final identity embodies both power and sophistication.

We prepare comprehensive brand guidelines and all required digital and print assets. The launch phase ensures the Velaro identity is implemented consistently — from showroom to digital platforms — delivering a seamless high-end brand experience.

Briefing and analysis

Preparation and concepts

Edits and final version

Transfer and launch

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Logotype

More screens

Moodboard

Color

Bright red

Burgundy

White

Black

C12222

880808

FFFFFF

111010

Cormorant – an emphasis on elegance and character

Classic style in every letter. Conciseness lends confidence to the text.

Typography

Regular

SemiBold

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based on genome editing and bioinformatics,
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Projects

Desing

Concept

Logotype

Desing

Concept

Logotype

Desing

Concept

Logotype