Step-by-step transformation of an idea into a finished result
Together with the Velaro team, we define the vision, goals, and positioning of the brand in the premium automotive market. We study the audience, competitive landscape, and the emotional core that drives the brand — precision, speed, and individuality.
We explore visual styles that reflect engineering excellence and refined aesthetics. Several design concepts are developed to express Velaro’s character — a fusion of performance, craftsmanship, and innovation.
Through collaboration with the client, we fine-tune the chosen direction, perfect details, and ensure the brand communicates confidence and technical mastery. The final identity embodies both power and sophistication.
We prepare comprehensive brand guidelines and all required digital and print assets. The launch phase ensures the Velaro identity is implemented consistently — from showroom to digital platforms — delivering a seamless high-end brand experience.