Brief

What is a brief?

A brief is a questionnaire that contains a list of key requirements and information about the future logo, based on which a preliminary estimate of the budget and timeline for creating the logo is made.

A thoroughly completed brief helps to form a clearer picture of the work, define the goals and objectives of the project.
The completeness of the information directly affects the accuracy of the project’s cost estimate!

However, if while filling out the questionnaire you encounter certain questions that are difficult to answer, feel free to leave them blank.

Contact information

1.1 Company name:

Full and abbreviated name

1.2. Person responsible for matters relating to the conclusion of the contract, acceptance of work, etc.

telephone, e-mail, other means of communication.

1.3 Contact information and full name of the person responsible for documentary and payment materials.

phone, e-mail, other means of communication

1.4. Official website of the company and social networks (if any)

1.5. Budget:

Specify the "fork" of the proposed budget for the logo. Several solutions with different prices may be offered for the same task. You will significantly save your and our time if solutions that do not suit your budget are immediately discarded.

1.6. Terms:

Specify the desired and required deadlines for the project, as well as the start date of the work.

General information about the product

2.1 General information about the product

Your advantages, differences, key points, business specifics.

2.2. Website addresses of your main competitors:

title, website link

2.3. User audience:

Demographic criteria: gender, age, income. If possible, include psychographic profiles: user views, how they perceive a specific topic on your site or the world around them in general.

2.4. Positioning of goods or services:

2.5. List of advertising tools and media on which you plan to use the logo

Please mark as necessary

Business card
Website
Social media
Signboards
Outdoor advertising
Souvenir products
Other:

*Select one or more options

2.7. Company slogan

2.8. What goals should be achieved by logo design?

Attract new clients, look more professional

2.9. What are the strengths and weaknesses of the corporate identity (if any)

Graphic style

4.1. The most appropriate logo style

Select the required one

modern
status
geometric
minimalistic
elegant
Other

*Select one or more options

4.2 What are your logo preferences?

Select the required one

Symbol
Sign
Word
Letter
Monogram
Combination of the above
Other

*Select one or more options

4.3. Give examples of logos that you like:

It doesn't matter what area of business they belong to. Briefly describe what exactly you like, for example, the presentation of information, graphic design, You can separately highlight the elements you liked from different logos.

4.4. Color scheme

desirable and undesirable colors

4.5. Images and graphic elements to avoid in your work

Шаг:

You fill out a form on the website oxaio.net